We help clients build and maintain a relevant planning and performance management system, with clearly articulated objectives and metrics to stay on track.

Our highly skilled marketing team gathers data (qualitative and quantitative) to identify the target market, reorganise the plan, and boost competitiveness. We use both quantitative and qualitative research methods, including customer surveys, secondary market data analysis, as well as focus groups, in-depth interviews, and ethnography.

Organic growth may seem tougher than ever, but we use proven strategies and the full benefits of PwC's global network to help our clients take full advantage of opportunities. We focus on enhancing or adding differentiating capabilities for the market share you can get, not the market share you don't have.

Tailoring the right pricing strategy to the product life cycle is critical to success. Pricing must be set in the context of the broader marketplace customers, channels, and competitors and align with a company's overall strategy. We help clients develop holistic pricing strategies and capabilities that support profitable growth and optimize value capture